How to Adapt Your Marketing During the Coronavirus (COVID-19)
COVID-19 has completely changed the way we live our lives, and it has had a huge impact. From social distancing to work from home, everything has drastically changed. Businesses are suffering, and hence they must try to grab opportunities and implement new strategies that can be beneficial at a crucial time like this.
Marketing During the Coronavirus
If you are already doing well and the current situation has not impacted your business that badly, you can help others. Small businesses that have just started might not have the right resources at the moment to help them scale their business. You can introduce certain discounts or help people by providing free trials.
Paid ads are Cheap
The paid ads that we are aware of are now becoming cheaper day by day. This means that you do not need to spend a fortune on ads to market your business. Paid ads have the capability of producing a higher ROI then the previous situations before coronavirus hit us.
How to deal with slow conversions
There are plenty of industries that are observing that conversion rates have gone down. To cope with the problem, you can go for payment platforms that offer monthly payment options. If you are selling digital courses or some other product, you can provide a monthly instalment plan. This is a great way of boosting your conversion rate, especially at a time like this.
If you are looking for a fresh start, then you can consider selling your audience content that can be learned. Unemployment numbers have gone high, and people are searching for a new way. You can sell online courses on platforms like Udemy so that people can benefit from them.
Understand the relevance of your product or services
With each passing day, the relevance of your products can change. You must understand how important your products are to the consumers and how they can be beneficial. This could also mean that you might have to focus on other products to fulfil your audience’s needs. This pandemic offers the possibility and opportunity to connect with anxious consumers to understand your products’ relevance.
Current consumer needs
Now is the time, then you must focus on meeting the consumer needs and try to help them as much as possible. It won’t be a good idea to promote your products or services without focusing on the time’s needs. You can also offer helpful tools and think of ways to make your customers purchase them by giving them free trials. You can also provide constant chat support so that your customers know that you value them by offering them support whenever needed.
Increase your digital marketing efforts
If your consumers are online, then you must be online too. Concentrate on your digital marketing strategies and make marketing efforts like paid ads, email marketing and search engine optimization. Keep working on your websites and services or any other platform and constantly update it. If you have the resources and the budget, you can consider expanding your team by hiring other experts or social media influencers to increase your online presence. For the best results, you can hire services from a leading brand in the digital marketing agency USA industry.
Social media marketing
A large part of your audience is on social media, and you must take complete advantage of that. Focus on your marketing strategies and think of all the social media channels with a lot of engagement. Try creating relevant content that provides value instead of only trying to sell. Engage as much as possible on the audience posts by commenting and reacting to them. These efforts will make your audience understand that you are not just trying to sell, but you are also trying to be relatable considering the present situation.
Update your email marketing strategies
Email marketing is perceived by many as a dead way of marketing. You must focus on adapting and making changes to your email marketing campaigns. Instead of sending the previous version of the meals, you can try to change the tone and the content that matches the consumer’s expectations. You can provide value and tips in your emails so that your customers look forward to receiving them.
Show compassion and empathy
Your customers must know that you understand them in such a rough time. Most of the customers are dealing with some financial or emotional problems. You can offer them empathic content, which shows that you care about them. You can encourage words that will help your customers and improve your relationship with them.
What to avoid in your Digital marketing plan
There are many things to avoid when you are restructuring your marketing plan. For example, you don’t want to continue sending out the same old existing marketing campaigns as though nothing has happened, but you also don’t need to inundate your audience with exhaustive marketing and different political material. Consumers are fatigued and can easily see through PR stunts and bandwagon emails that you are sending. It is important to acknowledge the current state of affairs, but don’t talk too much about these things any more than you need to. Instead of flooding your audience with generic information, provide them with various educational or entertaining marketing messages that add value and enhance their customer experience.
You also want to avoid being too pushy for sales statements or over-promoting your products or services in your content. Ensure that every communication you have with your clients has a purpose and value, whether it be on your website, through email or on social media accounts. As the social and economic situation changes, adjust your marketing plan accordingly.
The situation has gotten worse in the past few months, and people are still trying to adjust to the current scenario. Do all that you have to do by maintaining social distance and staying indoors. You must still make the required changes and adapt yourself to the ongoing situation from a marketing perspective.