13 Ecommerce Design Tips to Improve Online Sales 

13 Ecommerce Design Tips to Improve Online Sales 

E-commerce websites are rapidly increasing in popularity. It is easy to see why, as more and more people are comfortable purchasing items online. If you own a small business, having an e-commerce website can be incredibly beneficial to your business. The key to success with an e-commerce site is making sure the customer experience is smooth and hassle free every step of the way.

E-commerce platforms come in all shapes and sizes, so it’s important to find the right fit for your business. If you’re having trouble with an existing platform or have had issues before then I would recommend seeking help from either a web design agency that specializes on this type of project as well as someone who knows how they operate best – like maybe their developer!

However, if your site isn’t selling as well as you hoped or expected, here are some e-commerce design tips that may improve your results:

1) Create a simple and clutter-free web design

Cluttered web design is one of the signs of amateurism. Avoid using busy backgrounds and unprioritized contents on the site’s interface as it can be confusing and annoying. It is also advisable that you start all your sentences with an uppercase letter as this makes users read your text as if they were talking to each other. Also do not forget to use bullets instead of paragraphs.

There are so many different ways you can design your e-commerce site, but it is important to create a simple and clutter-free web design. You want the items to be easily seen by the customer, therefore the layout should be clean without too much hectic action or fancy animations. Make sure that all of your products are visible on each page or at least in your navigation bar for easy access. Using too many images clutters the page and makes it difficult for customers to find what they’re looking for quickly. This can frustrate potential customers and affect sales.

2) Make branding a priority

One of the most common mistakes in designing e-commerce sites is failing to make branding a priority. This means using web design elements that are not related to your logo, font, color theme and business identity. You can improve branding by choosing fonts that are easy to read on screen, making sure images used are high-resolution and choosing colors that will be suitable for years to come

Branding is incredibly important because it creates trust with customers. When creating an e-commerce site, be sure to have some type of logo that becomes recognizable on all promotional material including your website. You also want customers to feel like they are part of the same community throughout all transactions. Customers will appreciate being treated as individuals and not just another anonymous customer when purchasing from your company. A couple ways you can create this feeling is by sending them personal email messages welcoming them to your online store or giving them a discount for their next purchase if they leave reviews about their shopping experiences on your site.

3) Highlight promotions on the feature banner

Highlighting promotions using banners on the feature banner is another great way to showcase deals you might have going on when someone visits your website. People love free giveaways and deals on products, so this is a great way to make the customer feel like they are getting something for free. This can encourage more purchases and bring in additional revenue for your online store.

Since online consumers are increasingly familiar with banner ads, you can use banners to highlight your promotions for free shipping or 20% discounts, and other sales announcements. If possible, include a call to action: “Click here for more info!”

4) Use High-Quality Images

The images you choose should help establish trust with the customer. For example, if you’re selling helicopters online then it’s even better if you include images of real helicopters or pilots so users know what they look before purchasing one. The rule is; the higher quality and more complex your images, the better.

People want visuals when they shop online because it makes them feel as if they are holding the products already. So make it a point to use high quality images of your products on your website. If you don’t have them, hire professional photographers from companies like ShutterStock or PhotoDune to take product shots for you.

5) Make Navigation Easy

The first thing a good e-commerce designer will do is make sure that navigation is easy for users to understand. Whether you’re using Photoshop or another design software, you’ll want to set up your layouts so that the options are easy to spot and access.

One of the most important features to any website is how easy it is for people to find what they’re looking for. If they can’t find what they want in places that are easily accessible, then it may be time to rethink your navigation system. There should be links to frequently bought items in the header or footer where customers would expect to see them. Additionally, if categories don’t fit into logical groupings, then creating new groups (or sectioning off portions of existing sections) based on commonalities might be a good idea.

6) Emphasize and Maintain Visual Hierarchy

Put more important elements on top of less important ones by placing them “above the fold”. This is a term called visual hierarchy that many designers consider vital in making a page look professional. Don’t just put all your content on one big page – break down the information into digestible bits so people can read through what you want them to know easily. Make sure these pages load fast too! You need to ensure that visitors will understand what is most important on your e-commerce site by maintaining a visual hierarchy with text formatting (i.e., font size, font weight, etc.) as well as image sizing for headers and content images.

7) Make it look professional

One of the most important parts of e-commerce design is having a clean presentation. Your site should look professional at all times, whether it’s during a sales pitch or after hours when no one else is around. You can make a good impression with a professionally designed template or by hiring a web designer.

If you don’t already, consider using an e-commerce design template that integrates the use of one-page checkouts into its website designs. One page checkouts can be much easier for guests to complete because all of their information is available in one spot. Also, try to reduce the amount of steps it takes them to go from browsing your products or services all the way through to checking out.

8) Make checkout simple and seamless

The checkout page should be simple, easy to complete and provide all available payment options for customers. The entire process of checking out should be no longer than a few minutes. Customers will appreciate this convenience and it will increase your conversion rate. Another key point is that the shopping cart should automatically appear at checkout, rather than forcing customers to find their carts in another place on your website. Finally, speed is essential so despite various recommendations against using Flash for websites, using it for critical functions can allow you to quickly create a more efficient checkout process.

If your customers decide that they would like to purchase something from your website, then this should be an easy decision for them to reach through clear communication of what steps they need to take to reach this point.

9) Increase page load speed

You can accomplish this by keeping graphics to a minimum if they don’t directly relate to the content on the page. You should also keep mobile optimization in mind whenever possible. Make it as simple as possible for customers using mobile devices to place their orders online with your company.

If you want to increase online sales through your e-commerce website design, then it’s important that the pages fully load as quickly as possible. According to the Baymard Institute, 39% of people expect a webpage to load in 2 seconds or less. Anything longer than this and they’ll abandon your site for a competitor who can provide faster service. In fact, if your website takes more than 4 seconds to fully load, you have only a 1 in 25 chance of being able to convince someone to wait and see what you have on offer—even less when they’ve already scouted out a number of other online retailers.

10) Use reviews and testimonials

People are more likely to make a purchase if they see that other people already have. If you can, get positive reviews around the web for your business by reaching out to previous customers through email or social media. You should also consider creating review pages on your website, which can help convince new visitors that your products are worth their money. They want to know what others have experienced so they can feel better about their decision on buying from your site. Showing reviews makes prospects more comfortable with purchasing from you since other customers have been satisfied with their purchase. Testimonials work even better since those come from real people and speak to how the product has helped them.

11) Use social proof to increase conversions

Social proof is a great way to show off the people who have already been convinced by your products or services. Testimonials from customers are one of the best ways to do this, but be sure that you include photos and other visual elements as well. In order for testimonials to work best, they should be clear and easy-to-read on your website.

Social proof, or people’s perceptions of how many other individuals are taking the same action that they are currently considering, can influence behavior in both animals and humans. Many e-commerce websites include social proof in the form of product reviews because this tends to increase conversions by up to 14%. The key is having diverse opinions which will make the review seem much more credible because it reduces biasness. Another way to use social proof is through video testimonials from customers about your business or products. If you’re not able to gain any testimonials, at least include photos of satisfied clients with an explanation as to why  they love your business.

12) Keep categories easy to navigate

While it is important to organize your content into categories that match what you’re selling, also keep in mind that people want convenience when shopping online. Categories should be easy for customers to follow, and titles should align with each other so finding related items is hassle-free. Also remember that every page of your site should have a single purpose instead of throwing all of the content onto one big page; segmenting content helps to improve page load speeds, which is a site speed search engine ranking factor.

With easy navigation, people will get where they want to go with little effort. If users constantly struggle with finding what categories or links they are looking for, chances are high that they will leave your website and visit one whose content is easier to navigate.

13) Include personal details about your business

With the rise in online shopping, consumers are looking for brands that they can relate to. They want human faces behind corporate logos because it genuinely hates one’s purchase more than anything else!

The world today seems too perfect already so businesses have started putting out advertisements with real people rather than just an image or video on Facebook—which many may find robotic–to show themselves as caring individuals who will actually remember what you bought last week even though we all know how much information there really isn’t space ANYWHERE near our brains’ worth dealing with.

 

By following these essential tips for designing an online store suitable for selling products, you will find greater success in attracting customers and increasing sales conversions. E-commerce web design is truly about creating an inviting shopping experience that focuses on the customer first while delivering creative, effective designs that highlight products effectively without clutter. Striking a balance between creative strategies to improve sales conversion while not alienating potential customers requires careful study of your target market and competitor analysis within your industry to ensure that your site stands out from the crowd yet doesn’t come across as gaudy or confusing.

Alex Tye

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